Principles of Marketing 9th Canadian Edition by Kotler Armstrong Trifts and Cunningham college test bank

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Table of Content: Part 1: Defining Marketing and the Marketing Process
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 2: Company and Marketing Strategy
Part 2: Understanding the Marketplace and Consumers
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Social Responsibility and Ethics
Chapter 5: Managing Marketing Information to Gain Customer Insights
Chapter 6: Consumer Markets and Consumer Buyer Behaviour
Chapter 7: Business Markets and Business Buyer Behaviour
Part 3: Designing a Customer-Driven Strategy and Mix
Chapter 8: Customer-Driven Marketing Strategy
Chapter 9: Products, Services, and Brands
Chapter 10: New Product Development and Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 16: Personal Selling and Sales Promotion
Chapter 17: Direct and Online Marketing
Part 4: Extending Marketing
Chapter 18: Creating Competitive Advantage
Chapter19: The Global Marketplace
Product Details: Language: English
ISBN-10: 0132605015
ISBN-13: 978-0132605014
ISBN-13: 9780132605014
Author: Philip Kotler, Gary Armstrong, Valerie Trifts, Peggy H. Cunningham 
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Principles of Marketing 9th Canadian Edition by Kotler Armstrong Trifts and Cunningham college test bank , Kotler Armstrong Trifts and Cunningham

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